Do you want to sell something online? Looking to buy something or hire someone locally? Classified ad online is an ideal place to turn to. Local classified ad posting is one of the convenient and most effective ways to reach your target audience quickly without spending a fortune. But do you know your success as an advertiser strongly relies on how trustworthy, reliable, and authentic you are? Yes, the success of your classified advertising depends largely on the trust you establish with your potential customers. Here we’ve listed a few ways to improve the credibility of your online classified ad posting.
Get Personal
If you want to establish trustworthiness and authenticity in your online classified advertising, there is only one way to go. Getting personal! What does getting personal mean? This means you are showing your audience who you are and what you stand for. Yes, just posing a generic ad with a bunch of bulletin points does not build the credibility you deserve. You should take your time to share with your audience about who you are, what you are selling them, explaining to them what they can expect from your product or service, and more. When you share these things with them, your potential buyers will know you as a real person with real intentions. It also gives them relief that they are buying a product or service from a real person, not a faceless stranger. Sharing your personality and values helps build a deeper connection with your audience and make them feel comfortable doing business with you.
Use a Profile Photo
Using a profile photo humanizes your classified ads online and establishes trust with potential buyers. This helps people understand that they are dealing with a real person, not a robot or scammer. When you display a photo of yourself, you are showing your business is authentic and genuine. When choosing a photo for your profile, use the one that is clear and well-lit. Always ensure that you use a picture that’s recent and looks professional. Don’t use pictures that are blurry or of low quality.
Use Your Real Name
Some people have this habit of using a fake name to hide their identity when it comes to advertising online. This act isn’t going to establish your authenticity and credibility. Your audience is more tend to choose a seller who is open and honest about their identity. So, it’s crucial to use your real name for classified advertising, and this makes it easier for them to research your background and check out any relevant credentials or qualifications that you may have. This also improves their confidence in your product or service.
Don’t be Scared of Negative Feedback
Receiving negative feedback is one of the biggest nightmares of people advertising through classified ads. If you are one among them, don’t fret! When you take negative feedback in a positive way, it can actually work in your favor. Yes! When you respond to negative comments, it shows them that you care more about customer satisfaction and are willing to do anything that works towards resolving the issue. This increases the trustworthiness your customers have in you. Moreover, negative feedback also provides you with an opportunity and learn and improve from your mistakes. Negative feedback is a natural part of any business. So, don’t let the fear hold you back from establishing your credibility on online classifieds platforms.
Include Customer Testimonials
Adding customer testimonials is the greatest way to improve the credibility of your business online. This shows your potential customers the track record of your success and satisfied customers. This also provides you with an opportunity to highlight the benefits of your products or services. When posting testimonials, you should get the permission of the person to use their photo and name. This adds an extra layer of authenticity to your classified ad.
Add Contact Information
Giving the correct contact information for your local classified ad posting is also one of the best ways to establish trust with your potential buyers. When listing your contact information, make sure to add your phone number and email address that you check regularly. Nothing is more frustrating for buyers than trying to reach out to a seller and not getting a response. If you are not willing to share your personal phone number or e-mail address, create a separate mail id and phone number for your classified ad listing.
